Welcome to JOK Marketing
About
I am a strategic marketing consultant with considerable expertise in the education sector, both through my role as the Director of Marketing and Communications at the UK's sixth largest independent school and, most recently, as a consultant at Carthy Communications providing strategic marketing advice to Schools, Academy Trusts and Colleges.
I am a Fellow of the Chartered Institute of Marketing (FCIM) and my wider experience spans 20 years in global advertising agencies, recruitment and government communications with senior roles at Ogilvy & Mather, M&C Saatchi and the Central Office of Information.
My skills include a strong commercial understanding with a focus on measurable results, and specialist expertise in all aspects of marketing communications including brand strategy and identity, social media and digital marketing.
Approach
What are the key issues facing your organisation that are keeping you awake at night?
With more than 20yrs experience and a proven track record in delivering impactful and effective communications, I will bring a fresh perspective and develop evidence-based strategies to help your organisation achieve its objectives.
I work collaboratively with you, your team and your existing partners to deliver practical recommendations that are actionable within your budget and resource constraints.
Services
- Research and Insights
- Best practice Marketing Audits
- Strategy and Planning
- Brand Positioning and Identity
- Agency appointment and evaluation support
Clients
As a a project-based Strategic Marketing consultant at Carthy Communications, I worked with a range of education clients addressing recruitment and retention issues, making recommendations to improve conversion rates, and providing advice on brand strategy and reputation.